William Whitecloud’s connection to the magical nature of life can be traced back to his childhood in the small African country of Swaziland, where he was immersed in the super-natural worldview of the tribes people around him.

This association was reinforced when he immigrated to Australia in 1983 and began speculating on global financial money markets, using profoundly esoteric methods for predicting market movements. Over time William’s attention shifted from observing phenomena at work outside of himself to finding ways he could practically apply magic to creating what truly mattered to him in his own life. This search brought him into contact with the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz, founder of Technologies For Creating.

Within months, he had begun to study and teach these superbly effective modalities for reconnecting with and manifesting what is truly important to the human spirit. William went on to found his own Natural Success modality, dedicated to empowering participants in discovering and living their authentic nature and purpose. Through his involvement in the program, he has worked with thousands of individuals, training and coaching them in bringing their dreams into reality. His ongoing search to discern the essence of what it takes people to connect with and live from their creative spirit forms the basis of his books, The Magician’s Way and The Last Shaman.

William now lives in California where he devotes his time to coaching, writing, making films, enjoying his family, and letting life unfold by magic.


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